Smart DNA
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To redesign the existing Smart DNA page to increase leads and sales.
The process
Smart DNA is a white label kit you can purchase from Bupa to tell you how to eat and live healthier. You send off a saliva swab and the results will be sent out to you informing you of any food intolerances, allergies, and also gives you advice on how to exercise and live better.
The current page was quite jumbled and the call to action wasn’t standing out enough. I incorporated the two main call to actions in the hero space along with a promotional video to explain exactly what the product does and how to use it. The old page did also not include a step by step guide about what to do.
